Asset tracking has evolved significantly over the last two decades, starting in the machine-to-machine market and later in the Internet of Things. Initially, asset tracking focused on remote visibility of an asset's location using cellular or satellite connectivity. However, with the rise of IoT and new technologies like low-power wide-area networks (LPWANs), asset-tracking applications have become more widespread and advanced. Now, we can communicate not only the asset's position but also important information like its status, temperature, speed, and asset-specific data. This paper discusses the significance of asset tracking in the logistics industry's evolution.